Ashley Mary Phone Cases X Target

This fall (2o16) in working with Design Loop I launched a series of 8 phone case designs in Target stores nationwide and online. My assignment was to create a variety of cases that were inspired by novelty, fun phrases, and of course, my art! The colors and patterns inspired me to go extra bold and graphic for a photoshoot. I asked the lovely Megan Gonzalez of Mae Mae Co to come alongside and co-style all the product and my talented friend Lauren Krysti to shoot it all. One of my favorites parts of this series was bringing my paintings into a surface design, I loved seeing the translation from paper to plastic. I also design the packaging for the phone cases using elements of my favorite brush strokes, polka dots, and stripes which turned out super playful and really popped on shelves.